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Easy and delicious red velvet cookie bars, stuffed with white chocolate chips! One of the best cookies, in traybake form! 

Red velvet

Red velvet is just one of those things that I love… its basically a chocolate and slightly vanilla flavoured cake, that is red! Traditionally its a sponge cake, and the red normally comes from a certain cocoa powder, or even beetroot! 

However, for these red velvet cookie bars, it is food colouring. People love the idea of red velvet, and so do I – but when thinking of cookies, or cookie bars – the realistic part to make the recipe super easy is to use regular cocoa powder, and food colouring. 

Cookie bars

Cookie bars are one of my favourite things in general, and this is obvious by how many of them are on my blog! Some of my favourites are my Mini Egg cookie bars at Easter time, or even my millionaires cookie bars – they are so customisable! 

I used a very similar version of my NYC red velvet cookies for this recipe because I am utterly in love with it, and I don’t want to mess with it! Some bits change however, such as not needing to use baking powder. 

Food colouring

For the cookie dough, it really is so similar because it works. I use this red food colouring for these, and this is so important. Just like in all my other red velvet bakes, I use the same food colouring as its so strong, and you don’t need much at all! 

The annoying thing about some food colourings, is that they are awful! Any brand you can get from the supermarket is just not good enough. I always get comments saying “I tried this but it stayed brown” and its always because supermarket colours were used. I wish they were better, but they really are not. 

Cocoa powder and chocolate

Another question I often get, is what cocoa powder I use. There are quite a few delicious ones you can buy at the supermarket, but I bake so often I that I bulk buy! I use this cocoa powder which you can buy online, or in wholesalers often! It has also been through the dutching process. 

For the chocolate chips, you can use whatever you like. Just like in my NYC Red velvet cookies though, I like using white chocolate chips because of the contrast to the red cookie dough, and I also love the sweet flavour of the white chocolate with the taste of the cookie dough.

You can of course, use whatever you want! You can use a chopped up bar of chocolate, you can use supermarket branded chocolate chips (although they are a lot smaller!) or anything! I always use the callets as they are a good size and I love how they look in the bake, but I get peoples opinions on chip size varies! 


Honestly though, I hope you love these red velvet cookie bars. They are so simple to make, 100% worth the red food colouring purchase, and you will want to gobble up several yourself.

For more red velvet recipes, be sure to visit my website. There are cupcakes, cookies, a loaf cake and even some delicious truffles for everyone to try. Enjoy the recipe, any questions, leave them below in the comments! Jane x

Red Velvet Cookie Bars

Easy and delicious red velvet cookie bars, stuffed with white chocolate chips! One of the best cookies, in traybake form! 
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Category: Cookies
Type: Cookie Bars
Keyword: Red Velvet
Prep Time: 20 minutes
Cook Time: 18 minutes
Cooling Time: 2 hours
Total Time: 2 hours 38 minutes
Servings: 16 Pieces
Author: Jane's Patisserie


  • 125 g unsalted butter
  • 100 g light brown soft sugar
  • 75 g white granulated sugar
  • 1 medium egg
  • 1 tsp vanilla extract
  • 1 tsp red food colouring (See below)
  • 265 g plain flour
  • 15 g cocoa powder
  • 1/2 tsp bicarbonate of soda
  • 1/2 tsp sea salt
  • 300 g white chocolate chips (or chopped chocolate)


  • Preheat the oven to 180ºC/160ºC fan, and line a 9x9" square tin with parchment paper.
  • Add the butter, light brown soft sugar and white granulated sugar to a bowl and beat together until creamy - I use my stand mixer with the beater attachment!
  • Add in the egg, vanilla extract and red food colouring and beat again.
  • Add in the plain flour, cocoa powder, bicarbonate of soda, and sea salt and beat until a cookie dough is formed!
  • Add in the white chocolate chips and beat until they are distributed well!
  • Press the cookie dough into the lined tin.
  • Bake the cookie bars in the oven for 18-22 minutes, or until the top of the dough looks dry.
  • Once baked, leave them to cool in the tray.
  • ENJOY!



Find my other Recipes on my Recipes Page!

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J x

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  1. Joyce M on October 17, 2023 at 5:13 pm

    5 stars
    I’m still learning to bake properly, but I made this recipe and OMG! It came out PERFECT!!! And of course, ABSOLUTELY DELICIOUS!!!! Thank you very much!

    I usually give store-bought cake to the school bake-sale, but these Cookie Bars, I’ll be proud to give to the school bakesale, and say “I baked it myself “… xxxx

  2. Kirsty on September 10, 2022 at 9:34 pm

    Mine turned out more like cake, any idea why?

    • Jane's Patisserie on September 14, 2022 at 4:29 pm

      Hiya! This could be down to incorrect ingredients, or even how it was mixed. Hope this helps! x

  3. Kay on November 9, 2021 at 8:18 pm

    5 stars
    Foolproof recipes, guaranteed perfection.

  4. Danielle on September 18, 2021 at 9:38 am

    Hey could I do this with the Oreo nyc recipe if I remove the baking powder?? As id really like to give it a go!! X

  5. Holly on August 11, 2021 at 6:03 pm

    3 stars
    Hi, this is the second time I have tried to make a cookie bar recipe from yourself. The first time was the kinder cookie bars and now these red velvet ones – both times they came out find, had a lovely chewy and soft texture but tasted of pure flour. I made sure this time to make sure everything was fully combined, I weighed out all of my ingredients to a T and they still just lacked flavour and tasted like flour. Am I doing something wrong?

    • Sarah on October 18, 2022 at 12:50 pm

      Apologies if I’ve missed this information but is it possible to freeze this recipe, if so at what stage. Thanks

    • Jane's Patisserie on October 21, 2022 at 10:11 am

      Yes absolutely! You can freeze it raw or baked for up to 3 months – but if baking from raw, remember to add 1-2 mins to baking time! Hope this helps! x

  6. Helen on August 5, 2021 at 2:17 pm

    Hi jane love you and your baking & cake skills!!!quick one i have the sugar flair red colouring but it is chocolate colouring??? Would that be okay to use?

  7. Joanne on July 29, 2021 at 1:12 am

    5 stars
    Is the middle bit meant to be fudgy or dry?
    Mine are fudgy but actually quite nice 🙈

  8. Joanne To on July 28, 2021 at 11:54 pm

    5 stars
    Should the consistency in the middle of the bar be quite fudgy? Or dry?

    Mine is quite fudgy but still quite nice 🙈

  9. Karen on July 20, 2021 at 10:34 pm

    5 stars
    These cookie bars are beautiful!!
    Made for a red velvet officianado they totally floored him!!
    Will definitely make again

  10. Rachael MacIsaac on July 20, 2021 at 9:09 am

    5 stars
    I made these at the weekend with your caramel shortcake. Both were delicious with a cup of coffee 😊

    • Hollie on July 26, 2021 at 12:40 pm

      Hi! I made these and when they had been in for 20 minutes, the mixture felt a little squishy still in the tin. Have I taken it out too soon? Thank you!

    • Jane's Patisserie on July 30, 2021 at 11:40 am

      If it was fresh out of the oven, it will still be soft – they need to be cooled fully and then cut and they should be perfect! x

  11. Cynthia Caton on July 17, 2021 at 6:04 pm

    5 stars
    Made these cookie bars today wow so good highly recommend them, i didn’t have enough of the white chocolate chips so added milk chips and small fudge pieces to make up the weight, no problem blended really well
    Thank you Jane for a great recipe

    • Jane's Patisserie on July 19, 2021 at 10:51 am

      Hey! Ahh amazing I am so pleased you love them as much as I do. You are very welcome!x

  12. Nic | Nic's Adventures & Bakes on July 17, 2021 at 11:50 am

    5 stars
    Thanks for sharing, these bars looks lovely 🙂

  13. Zam on July 14, 2021 at 8:14 am

    Hi what cocoa did you use ? Thanks

  14. Rach on July 12, 2021 at 7:51 am

    Hi Jane
    Looks like another fab recipe! Would these freeze ok? Thanks 😊

  15. Pauline Williams on July 11, 2021 at 2:29 pm

    5 stars
    Absolutely delicious. Didn’t have choc chips so used chopped white cooking chocolate. Could not wait for it to cool completely so had to try it after about an hour. Ummmmm!!! didn’t have the colouring advised, so not as red, but have sent off for what has been recommended and look forward to using that next time.

    Thanks so much for such another lovely recipe.

  16. kimberly on July 11, 2021 at 2:22 pm

    nut chocolate

  17. Olympia Powell on July 11, 2021 at 12:31 pm

    5 stars
    Fantastic recipe 🥰 will be making again x

  18. Honor on July 10, 2021 at 2:05 pm

    Hi! Can I use dr.oetker food gel?

    • Jane's Patisserie on July 12, 2021 at 1:51 pm

      No you can’t, as mentioned on the post any supermarket ones don’t work x

  19. Elsa on July 10, 2021 at 12:42 pm

    Hi why is it that you melt the butter in your other cookie bars but not this just out of curiosity

    • Jane's Patisserie on July 12, 2021 at 1:51 pm

      Hiya – as mentioned on the post this is based off my NYC Cookies so the method is based off that too x

  20. Zerin on July 10, 2021 at 11:28 am

    These look amazing I am definitely going to be making these. Can you use milk chocolate swell ? X

    • Jane's Patisserie on July 12, 2021 at 1:52 pm

      Yes you can use any flavour chocolate added in x

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